Case Study

Sales Funnels: How Serendipity + Hubspot Drove $18m in Explosive Growth

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1.5 Yrs

Building out HubSpot sales funnels

$3.6 Million

Added in annual recurring revenue (ARR) - Lifetime value of 5 years ($18m)

2.5x

From 60 to 150 clients in 1.5 years.

THE CLIENT

Northstar Solutions* is a medical services provider built to streamline collaboration across complex medical claims. From 2012 to 2024, Northstar Solutions grew to 60 clients, averaging $40,000 per year in revenue for Northstar Solutions, and 200,000 in Lifetime Value (5 years).

*Actual name redacted for client confidentiality.

The Problem

Northstar Solutions was growing slowly, but needed:

- A predictable and reliable way to grow
- A consistent and strategic process for creating content that converts
- A content creation strategy that converted leads to revenue
- To prove a strong ROI on any marketing investment

The Solution

Sales Funnels

Step One: Build a 10k person audience aligned with their ICP

Step Two: Drive traffic to live events (Email and LinkedIn)

Step Three: Host the live events

Step Four: Set up Demo’s for their sales team

Step Five: Convert Demo’s to Revenue

Step Six: Create Meta Ads with your live event

The Transformation

Northstar Solutions grew from 60 clients ($2.4 million in annual revenue) to 150 clients ($6 million ARR or $18m in LTV Revenue) in 1.5 years of doing Sales Funnels

Northstar Solutions has a library of webinar content that is now continually driving leads for them through paid ads

Northstar solutions totally understand their math on how much $ in takes to get a new client ($ investment = XX demos = XX Conversions)

Tools Used