Case Study
From Startup to $6M: How Serendipity Drove Explosive Growth in the Medicolegal Space

1.5 Yrs
Building out HubSpot sales funnels
$3.5 Million
Added in pipeline annual recurring revenue (ARR)
2.5x
Pipeline growth - from 60 to 150 contracted doctors.
The Client
FOUNDATION FOR SCALE
ClinLegal* is a physician-led medicolegal services provider built to streamline medical-legal collaboration across complex claims. Since its founding in 2012, ClinLegal has grown into a nationwide network of more than 150 certified physicians across 50 specialties.
To support attorneys, HR departments, insurance carriers, and government agencies, ClinLegal offers services ranging from independent medical examinations and medical record reviews to expert witness testimony and qualified medical evaluator (QME) certification sponsorship.
By removing administrative burdens and vetting physicians to rigorous standards, ClinLegal lets legal and medical professionals focus on their core work. Their platform and operational model enable them to scale evaluations and legal partnerships efficiently, ensuring impartial, high-quality opinions that stand up in complex disputes.
*Actual name redacted for client confidentiality.

The Problem
Client A was growing slowly, but needed:
A predictable and reliable way to grow
A consistent and strategic process for creating content that converts
A content creation strategy that converted leads to revenue
To prove a strong ROI on any marketing investment
The Solution
Sales Funnels
Step One: Build a 10k person audience aligned with your ICP
Step Two: Drive traffic to your live event (Email and LinkedIn)
Step Three: Host the live event
Step Four: Set up Demo’s for your sales team
Step Five: Convert Demo’s to Revenue
Step Six: Create Meta Ads with your live event
The Transformation
Client A grew from 60 clients ($2.4 million in annual revenue) to 150 clients ($6 million) in 1.5 years of doing Sales Funnels
Client A has a library of webinar content that is now continually driving leads for them through paid ads
Client A totally understand their math on how much $ in takes to get a new client ($ investment = XX demos = XX Conversions)
Tools Used

BUILD THE FUNNEL 🚀 DRive revenue
Serendipity has a track record of helping clients grow 1000% and raise tens of millions by using Hubspot
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Meet the Team
ChangeUp
"Serendipity has been a compass to guide our business. We worked with them to pivot towards a SaaS model, and established reliable sales and growth. Serendipity has been a bright spot for us this year!"
Bob Soderstrom (Founder / CEO)

Get Started
Contact us today to see how Serendipity can help grow your business.